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Business of Apps - Connecting the app industry

Details: The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

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Most Popular Apps (2020) - Business of Apps

Details: More-so than any other year, the most popular apps of 2020 truly reflect what happened in the world. Zoom, Google Meet and Microsoft Teams added hundreds of millions of users, as businesses, schools and friend groups went online to interact. TikTok accelerated past all other social apps, even as US President Donald Trump accused it of being a tool for the Chinese Communist Party.

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Top App Development Companies (2020) - Business of Apps

Details: People that work in Chelsea Apps bring to bear a blend of youth and experience with strengths in areas such as creativity, development, enterprise-level security and big data innovation. Chelsea Apps worked for companies likes of TFL, Ladbrokes, Waitrose, KPMG, Peace One Day and Telefonica among others. Platforms: iOS, Android, Windows

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App News and Data - Business of Apps

Details: Mobile game retention is a tricky beast. Getting new users to download and install a game is relatively easy and cheap to do, at just $1.47 per user in the US. But retaining those users is notoriously hard and enticing them to make an in-app purchase sets apps back an average $43.88 according to Liftoff data. Now, wappier, a platform for apps and businesses that uses machine learning to help

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Top App Install Ad Platforms (2020) - Business of Apps

Details: Powered by proprietary AI technology, Appnext ‘Timeline’ predicts the type of apps users are likely to utilize next and recommends which ones to install. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used. As of June 2020, Appnext is part of the Affle group.

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App Data - Business of Apps

Details: App Data. Get the latest download, usage, user and demographic data and statistics for apps, influencers and social media

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Android App Developers - Business of Apps

Details: The Android operating system is one of the two key platforms for mobile apps. It’s used for a range of different applications and is the most popular OS on a worldwide basis. There are a large number of top Android app developers, operating both freelance and full-time, available for you to hire

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Top App Marketing Companies (2020) - Business of Apps

Details: The scope of the mobile app market, as of Q4 2019, is the following – iOS device users have 1.84 million mobile apps to choose from and the Google’s Android App Store boasts 2.57 million apps. Don't just hit your goals, over-achieve them!

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App Download and Usage Statistics (2020) - Business of Apps

Details: The iOS App Store launched in 2008 with 500 apps. Today, 1.85 million different apps are available for users to download. Android users have even more from which to choose, with 2.56 million available through the Google Play Store. These apps have come to play a huge role in the way we live our lives today. Through them, we can access pretty much the entire Western canon of music (and much

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App Revenue Data (2020) - Business of Apps

Details: In comparison to apps, games have far more avenues for revenue generation, which include ads, ad-less experiences, in-game cosmetics, pro-versions and gifting. Some games ported from consoles and PC also come with high upfront costs of over $10. iOS Gaming App Revenue

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App Marketing Costs - Business of Apps

Details: Today's app store landscape is being totally dominated by the famous duopoly - the Google's Play Store marketplace and Apple's App Store. With the total number of mobile apps recently passing 5.5 million and, at the same time, mobile users using only a handful of apps regularly, competition among apps continues to grow rapidly and with no signs of slowing down.

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Top iPhone (iOS) App Developers - Business of Apps

Details: The iOS operating system is one of the two key platforms for mobile apps. It’s a popular OS developed exclusively for Apple’s mobile devices and powers the iPhone, iPad and Apple Watch. There are a broad number of top iOS app developers, operating both freelance and full-time, available for you to hire.

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Top App Builders (2020) - Business of Apps

Details: GoodBarber is an app builder created in 2011, delivering a tool which allows to create robust and powerful apps, with the best design and user experience out there. With GoodBarber, you can make native iOS apps, native Android apps, and Progressive Web Apps, which are the latest, most advanced mobile technology.

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Dating App Revenue and Usage Statistics - Business of Apps

Details: Unlike the other apps on the list, which use location in a general sense to find matches, Happn is critically focused on matching users with people they may have seen recently Grindr While Tinder, Bumble and most other dating apps have settings for gay users, Grindr was the first app to be specifically for LGBTQ people and remains the most

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App Store Data (2021) - Business of Apps

Details: Apps on Google Play make far less revenue in comparison to Apple’s App Store, partly due to the regions Android holds the most market share. It held a similar amount of apps to Apple’s App Store in 2018, but content moderation has led to far fewer apps getting accepted onto the store in recent years. Number of Games in the Google Play Store

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Food Delivery App Revenue and Usage - Business of Apps

Details: Top Food Delivery Apps. Food delivery is a global industry, powered by the gig economy which has swept North America, Europe and Asia in the past decade. China’s food delivery apps have the largest userbase and market penetration, reaching over 650 million people, the US is the second largest market and the most well funded.

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Netflix Revenue and Usage Statistics (2021) - Business of Apps

Details: Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous in the West Coast tech scene – Hastings was the owner of debugging software firm Pure Atria, while Randolph had cofounded, and then sold computer mail order company MicroWarehouse for $700 million Netflix.com started life as a DVD rental service in 1998; an online rival to the then dominant

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14 Mobile app development trends to - Business of Apps

Details: Geolocation lets the mobile apps deliver a highly personalized experience to the users. By collecting the geolocation of the users, the apps can provide location-based services, better marketing campaigns, etc. It also helps in analyzing the usage patterns and get an insight into the user behavior & location.

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App Marketplace - Business of Apps

Details: App Industry Marketplace. Find partners for building, marketing and monetizing apps and social media

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Amazon App Store Vs. Google Play Store: What are the

Details: When it comes to Android devices, most users don’t realize they have a choice of where to get their apps. While the most common marketplace is the Google Play Store, other app stores have become popular over the past few years. Of these alternatives, the Amazon’s App Store, which comes as the default App Store on all Fire devices, is by far the most well-known.

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About Us - Business of Apps

Details: The leading media and information brand for the app industry Business of Apps provides world class news, analysis, data & marketplaces for app businesses. Founded in 2014, we have become the essential resource for people building, marketing and monetizing apps. Our site reaches a global audience of over 200k app industry professionals a month. We host comprehensive B2B directories and

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Mobile app and mobile advertising trends 2021 - App Annie

Details: Business and education apps are predicted to a 4-year CAGR of 57%, led by video conferencing tools like Zoom. M-Commerce continues to dominate how we shop with food delivery apps at the forefront of how restaurants conduct business. Other notable app categories that will benefit from the trend include finance and fitness apps.

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DoorDash Revenue and Usage Statistics - Business of Apps

Details: DoorDash began life as a paloaltodelivery.com and at launch the four founders ran the entire operation, which included building the app, receiving orders and delivering them. It instilled a culture in the startup which is still ingrained today, as DoorDash employees spend one day a month as a ‘dasher’ delivering food. In the first year of operations, DoorDash expanded to 70 restaurants in

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Mobile App Advertising Rates (2018) - Business of Apps

Details: Since the dawn of the Internet digital advertising has been one of the major engines that drove its growth. In the year 2008 digital advertising began its transformation from desktop to mobile, which lead to advertising in apps and than ultimately to the rise of the mobile app advertising industry. The general trend of the last several years has been that people spend most of their mobile

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App users will spend $270 billion in apps by 2025

Details: Consumer spending on apps and in-app subscriptions is predicted to reach $270 billion on the App Store and Google Play by 2025. That’s according to new research from Sensor Tower. The figures suggest that app spend would be 2.5x that of 2020. The increase is bolstered by the phenomenal shift to apps witnessed during the pandemic – a trend that is forecast to be sustained as it has paved

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Google Play Store to carry gambling and betting apps in

Details: US Android users are about to get access to betting and gambling apps via the Play Store.Certain US states have allowed casino apps, sports and lottery games from March 1st, 2021.Google will allow real-money gambling apps and ads that are related to these apps.App developers must complete an application form to comply with state and country laws.Apps must be rated adult-only and include

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App uninstall rates were 70% higher in 2020 - Business of Apps

Details: In 2020, apps lost about $57,000 per month because of uninstalls, marking a 70% increase over uninstall rates in 2019. That’s according to new research from AppsFlyer. Uninstalls are common with one in every two apps being uninstalled within just 30 days after download. But until now, the financial damage of it was less well-understood. Based on an analysis of 2,000 apps with over 5,000 non

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The 4 stages of app development - Business of Apps

Details: Pocket App breaks down the app development process into four different stages: pre-design, design, development and support. We can take a modular approach and handle these stages individually, but the biggest value-add we can offer is taking a project from beginning to end. With that in mind, we’ve created the guidelines below, to walk you through the full process, explaining what each stage

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Tinder Revenue and Usage Statistics (2020) - Business of Apps

Details: Tinder is a dating app that matches users to others based on geographic proximity. It works through a simple interface that allows users to swipe right to ‘like’ or left to ‘pass’. If two users both like each other, it’s a ‘match’ – and they are then able to chat through the app. Tinder users are able to view selected pictures pulled from their potential match’s Facebook

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How to create an unparalleled sound - Business of Apps

Details: Audio Recorder apps are free to use and are sometimes appended with some advertisements, depending upon the monetization model. Besides smartphones, such apps can also work equally well on smartwatches and tablets. Sometimes voice recorder apps are so sensitive that they pick up just about any noise, good enough to record music at concerts.

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Zoom Revenue and Usage Statistics (2020) - Business of Apps

Details: Zoom is a video conferencing app, geared towards business usage. It was founded in 2011, by Eric Yuan, and launched in January 2013. While gathering considerable popularity and coming to run profitably in the following years, Zoom truly entered the public consciousness during the coronavirus pandemic of 2020. It was to Zoom that users across the world turned to stay in touch during the

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8 Efficient Ways to Promote Your Mobile App - Business of Apps

Details: If you are caught up with the headline, you’re probably thinking on your first app promotion in fiercely competitive landscape. In 2017 the total amount of apps in App Store and Google Play went over 5M. This fact means that now app developers should not only build an outstanding product or simplify people's lives, but also stand out from the bunch of hundreds of similar apps.

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Consumer spend on dating apps 52% higher in 2021

Details: Consumer spending on dating apps skyrocketed in January 2021, with users spending 52% more in Tinder, Bumble, Hinger and Plenty of Fish than in the previous year. Total spending amounted to some $55 million, compared to $37 million in 2020. That’s according to new data released by App Figures, which finds that pandemic lockdowns let to a spike in users downloading dating apps.

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Cost Per Install (CPI) Rates (2020) - Business of Apps

Details: According to the data from the mobile app marketing company Geenapp, an average cost per install for iOS apps is $0.44 and $0.86 for Android apps. Several years ago Google and Apple’s mobile app platforms formed a duopoly that ever since dictates a room temperature for any costs associated with mobile apps marketing and advertising.

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Top Mobile Ad Networks (2020) - Business of Apps

Details: There is a simple reason behind this transition – multiple researches demonstrate that people spend most of the time with mobile devices, using apps, not browsing web sites as they used to. With the number of mobile apps that continues to increase exponentially, mobile in app advertisements have a potential to replace mobile web ads completely.

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Uber Revenue and Usage Statistics (2020) - Business of Apps

Details: Uber is a ride-hailing app, that allows consumers to order a private or shared car with a few taps of a mobile app, with payment taken automatically from users’ accounts. As well as being more convenient than hailing a traditional cab, it also offers service at a considerably lower price point. Founded in 2009 by long-serving CEO Travis Kalanick (now resigned, though still on the board) and

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Education App Developers - Business of Apps

Details: Education apps are proving to be more and more popular. It’s easy to see why too—most students are unable to leave their phones alone at the best of times. That’s why educational app developers decided to harness that desire and turn it into something useful: mobile apps that help students

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App Monetization - Business of Apps

Details: Increase your app revenues with the best app monetization platforms covering a range of models including ads, video, in-app purchase and payments. How to make money with your app is the number one problem many developers have and platforms you’ll find in this section are focused on helping app developers to rise amount of money they make with their apps.

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Slack Revenue and Usage Statistics (2020) - Business of Apps

Details: Get accurate performance estimates for 3+ millions apps in 150+ countries. Make data driven decisions and optimize your app strategy. Find out more. After a year of privately testing the app, Slack launched publicly in February 2014. It was an instant success, receiving 8,000 requests in the first day and 15,000 by the second week.

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Privacy and Security in mHealth - Business of Apps

Details: Data security is no longer a post scriptum but an epigraph for mobile applications. In particular, cross-platform apps put security at risk, since hackers can always find a loophole to bypass protection measures. Or they can simply deliver a blatant low blow to unpatched vulnerabilities. As the number of organizations investing in their own applications is growing, the potential

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App Stores List (2020) - Business of Apps

Details: The apps are displayed in a variety of ways on the website: there is a “Games of the Week” feature at the top that lists the best new apps and games to appear on Google Play within the last week, an editor’s choice section where the editors list their favourite 50 games and apps, the top trends of recent times and more.

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Why to convert an Ecommerce store into mobile - Business

Details: The mobile apps that connect the service providers to end-users. The best examples for such apps are movers & packers apps, online food delivery apps, etc. For such apps, the infrastructure is not required, just an eCommerce mobile app is enough. Auction/Bidding eCommerce app

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Twitter Revenue and Usage Statistics (2020) - Business of Apps

Details: Twitter is a real-time microblogging platform, publicly launched in July 2006. Its defining feature is the tight limits on the length of each post – known as a ‘tweet’. Initially this stood at 140 characters, though this figure was doubled in most languages to 280 in 2017. Twitter is one of the most recognisable names in the contemporary tech and media landscapes.

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Dating apps see revenues and installs spike as younger

Details: In light of the ongoing restrictions due to the COVID-19 pandemic, dating apps have witnessed a boon in younger users. According to data from Sensor Tower, average user age across the top 25 dating apps was the lowest ini three years in the US. And it appears that the pandemic has accelerated this trend markedly. Developers have been quick to react to this trend by adding features such as live

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The biggest trends in Grocery Delivery apps in 2020

Details: An overview of how Grocery apps are growing and diversifying amidst COVID-19, new partnerships & services, and key in-app solutions. The state of online Grocery Delivery in the US Since the lockdown and social distancing measures started, many users have dwelled on a fundamental question: online grocery delivery services near me? 🔎. Truth is nowadays groceries are always near you.

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LinkedIn Usage and Revenue Statistics - Business of Apps

Details: LinkedIn is the world’s preeminent social network for professionals. Members create online résumés, listing their current and previous job roles, their skills, and their education. They can network with other LinkedIn members, who are searchable by the above criteria and more. LinkedIn users can be endorsed by other users, for individual skills or through a more general written reference.

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Microsoft Teams Revenue and Usage - Business of Apps

Details: Microsoft Teams key advantage over competitors is its deep integration with Office 365. It natively integrates with Word, PowerPoint and Microsoft 365, but Slack has spent years building a library of app plugins, which still surpasses Teams in quantity.. For businesses already subscribed to Microsoft 365 Business, Teams is a free add-on, instead of a separate bill.

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What constitutes a good Learning app? - Business of Apps

Details: Allowing students to reach out to world-famous award-winning professionals, online learning platforms and apps also enable these professionals to impart their knowledge and experience to a far greater. Online education is the new normal and with it, flexible is the new learning trend. Online learning platforms have been in talks for at least

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Benefits of a Mobile App - Why You Should Invest

Details: Mobile apps aid promotion and offers great support; You can create mobile apps with great offers and deals to lure many prospective customers to your business. Be sure to create an offer that is irresistible and notifies about it through an app. If you want to promote your business and reap the benefits quickly, you should have a mobile app.

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The battle against user friction in UA - Business of Apps

Details: Instant Apps: Google’s “Play Instant” allows users to sample apps without actually installing it directly from the play store. These allow people to get the app experience without the full physical friction (eliminating the wait to download and install).

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